Our objective is that by the end of this program our students will feel confident to create a marketing plan that is tailored to their own budget and style.  Listed below are the 12 courses we cover in this program:

1. Music Marketing Foundations 

2. Make Money through Merchandise Sales

3. Digital Retailers and Distributors

4. Traditional Brick-and-Mortar Distributors

5.  Marketing to Traditional Retail

6.  Publicity 

7.  Radio 

8.  Making the Most of a National Tour 

9.  Advertising 

10.  Sync and Licensing 

11.  Creating a Marketing Plan That Works

12.  Timing Your Marketing Campaign: Putting It All Together 

“I just want to thank all my teachers at CMMS for teaching me how to turn my talent into a successful business.  It was an amazing experience and I feel confident now that I have a Marketing business plan.”

Kayla Irwin, Pop Artist